Friday, 31 March 2017
VINTAGE JOANNE WALKER DOLL. ATLAS PLASTICS. AUSTRALIA.
Hutchens Brothers quite often advertised positions for girls to make doll clothes and towards the later part of 1949 positions for artistic girls to paint doll faces and girls wanted for interesting congenial work were advertised in the name of Atlas Plastics rather than Hutchens Brothers. In the 1950’s Atlas Plastics were looking for women to assemble their dolls.
Joanne was not only sold in specialised toy stores but also department stores and newsagents.
In 1950 Atlas Plastics donated a walking, talking (this would be a Ma Ma doll), sleeping, winking doll called Joanne to an organisation helping to raise funds for the 3DB Sporting Globe Appeal as seen in the Sporting Globe, Melbourne, 23 December 1950.
Was this walking, talking, winking Joanne a one off?
In 1953 a 31 inch Joanne doll was advertised with hair in a choice of blonde or brunette. She weighed 3 1/2 pounds and cost £8 /13 / 6.
In 1953 a 30 inch Joanne walker doll was advertised as having a Ma Ma voice. She cost £8 /19/6.
In 1954 a 30 inch Joanne doll was advertised as wearing a taffeta dress with nylon hair that could be washed. The cost to buy her was £8 / 10/- a pricey doll.
The Joanne dolls started out as hard plastic dolls that were spray painted, the Joanne dolls to follow were thin plastic. It’s very easy to tell them apart. The earlier sprayed dolls have a different colouring, the paint is flat and dullish to look at, although a nice soft brown in comparison to the unpainted thin plastic dolls that have a shine to them, especially noticeable on their face
I don’t have a preference for either type of Joanne doll; they’re all lovely to me.
These dolls came with open and closed mouths.
In 1950 a 30 inch Joanne doll was advertised as a walking, sleeping doll.
Some were advertised without a name. The price for her was 6 guineas. Back in 1950 you could buy a 40 piece dinner set for less.
In 1956 a 30 inch Joanne was advertised wearing an organdie dress and straw hat. Her nylon hair could be washed. The cost £6 /15/.